Logo Contest Finalists

Congratulations to the winners of the logo contest. Originally, we were going to pick our 3 favorite designs and test them on our website. This turned out to be a problem since we like so many of the designs. So, we picked 4 designs. It was certainly a lot of fun, and 2 of the top 4 designs were created by amateurs who learned about the contest from our blog. The other two winners are professional designers. When we selected the winning designs, we didn't know anything about the designers, and it was really exciting to discover that one of them has dreamed about owning a Tumbleweed Home. We also gave prizes to a few of the runners up ... many of whom were also amateur designers.

 

Vote for your favorite logo

Below are the 4 logos selected with our current logo at the bottom.

Logo #1

Logo #2

Logo #3

Logo #4

Deciding a winner

Deciding on the final logo will be a long and slow process. Originally, we were going to test all the logos against each other and award the top logo designer a set of plans. However, we decided to award each designer with a set of plans. Woohoo! We'll still test the logos on our homepage. But we also want to hear your feedback. Which is your favorite? You can vote above.

How testing works

Testing logos on the homepage is done with the use of Google Website Optimizer. With it, each visitor will see a randomly displayed logo on the top of the page. From there, we will measure click-through-rate (the % of visitors who will visit a 2nd page on our website). We test all types of things on our website, and in the past I've tested the logos that we designed ourselves. Typically, a logo on the top of the page might not make a huge difference, and it can take up to 1 month to find a definite winner. I'll keep you updated as the testing process moves along.

Written by Steve Weissmann — March 20, 2010

Filed under: Business  
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